A Merrier Christmas with Toluna!

With Christmas just around the corner, here at Toluna we have created two great creatives to promote our advertising campaigns this festive season!

The first format talks about how Christmas is coming to all Toluna members. Tell us what your wish list this year and be rewarded!

Keeping our offer fresh to your visitors and members is important so that CTR and Conversion remains high and we are committed to the same goal as you. Optimising your potential online revenue.

Our second creative is an interactive one where your visitors get to shoot the Christmas Turkey! The latest market research trends show that interactive advertising formats engage internet users much more and certainly the way forward!

To access either or both of these advertising formats, please log into your access panel.

Wishing you all a Merry Christmas and a Happy New Year,

The Toluna Affiliate Team

Continuity to increase Conversion

The Toluna Affiliate Team is always striving to improve our services, our offer and the partnership we have with our affiliates. With the launch of the latest Social Voting Male banners; we wanted to increase the relevancy of the click through from these banners to our registration page. To ascertain this we understand the importance to increase continuity and we have obtained this by placing an image of the social voting banner on the registration page. Have a look at the example below:



As you can see, on the right hand side there is the same image as the Social Voting male banner. With this continuity between the original advertising format and our registration page, potential new members remember the initial attraction to Toluna!

Consequently, more people who click on our banners and arrive at this registration page are signing up to Toluna. This is great news for our affiliates as conversion rates are increasing even more and our offer is becoming even more profitable for them! To participate in this great new process simply log into your access and use the Social Voting male advertising formats! Or join Toluna today and start increasing your online earning potential!

Socail Voting Banner Success & Lauch of Male Version

A month ago, we launched our very first social voting banners after the huge success of a poll on Toluna. During the last month, many affiliates have used these banners and the popularity has been impressive! But even more impressive has been the CTR, over the last month these banners have had an average CTR of 3.5%!!

Consequently, we had many requests for a male social voting banner. We are pleased to announce that these are now ready and available for our affiliates to use.

We took our inspiration from another popular poll on Toluna posted by a member. This member wanted to know other Toluna members opinion on what takeaway him and his friends should eat that very night. There were great responses from hundreds of members and as a result we decided to base our male social voting advertising formats on this common dilema: The lads are coming round, what shall we eat?

A good number of affiliates are already using these advertising formats and they are proving to be rather popular with a good CTR!

To use these great new creatives simply log into your access panel or become a Toluna Affiliate today and increase your online earning potential.

Optimisation Tip #3

You would like to increase your site or blog's online earning potential but do not have any available inventory for banners, skyscrapers or MPU's? You do not have a newsletter or an email database?

Well we still have a great optimisation tip for you to increase your online earning potential further!

Do you have a forum? Or a somewhere you could place an editorial about our offer? The more information you can provide about our offer then the more enticing it is to your visitors as we have many call to action elements. Plus this is an easy way to tailor our offer specifically to the nature of your site and the appeal of your visitors!

Have a look at the example below:

"Joe Blog has teamed up with Toluna to offer its members the opportunity to win £2000. Simply join for free and give your opinion. Click Here!"

This form of participation has many advantages:

1. The length of the text is entirely your choice.
2. You can use different variables of our offer to entice your visitors including our test products, participation and creation of polls and opinions for hundreds of topics, being rewarded for their activity with vouchers for Sainsbury's, Halfords and Amazon, or the opportunity to participate in our monthly prize draw of £5000 with 20 guaranteed winners and a first prize of £2000!
3. You can place an editorial or text link in a forum, under a competition section, on a blog/feed or as a mini article or link on your homepage.
4. You can adapt and change the location of the text easily but ensuring a high CTR and conversion rate is maintained.
   

To start using this format, all you need to do is to decide on your text (please feel free to contact us for advice) and then take a text link from your access panel.

Try it out yourself and you will see the flexibility and success of this form of participation straight away!

First Date Tonight! What Shall I Wear??!?

We have all been there! The first date with someone you really like! The roller coaster of emotions: excitement, anxiety, butterflies and then the preparation: gym, beauty and always the most difficult one..what to wear to make the appropriate impressions? How many times have your friends not been available for advice??

Recently, a Toluna member posted a poll on Toluna asking over 500,000 UK members for their help on deciding what to wear on their first date! The response rate was phenomenal and consequently the member was aided on how to dress for the first date! This concept is called social voting and is becoming more and more popular with internet users, asking others through social networks their help/advice on their social lives. It is particularly popular on Toluna.

As a result of this innovative and successful concept we have created a range of social voting banners to promote Toluna and entice internet users to become Toluna members. Check out an example of this new advertising format below:

Many of our affiliates are already using this advertising format to promote our recruitment campaigns and the CTR is brilliant with an equally good conversion rate.

To access this new advertising format, simply log into your access panel or become a Toluna Affiliate Today and increase your online earning potential.

New Look, New Features: Toluna's Great New Redesign!

On Thursday 11th June, the new Toluna Web 2.0 community was launched! The objective of this redesign is to make each member's Toluna experience better. The site is faster, more interesting and easier to navigate with a fresh new look!

There are new features for our members:

- Share polls with other Social Networks, MySpace, Facebook, Twitter & Digg!
- Personal Recommendations; polls and topics specifically related to your personal interests and preferences.
- Select the language and countries from which you wish to view content on Toluna

We are already getting some great feedback about the new design and features of the site! Why dont you check it out for yourselves. As always we welcome all feedback to improve the Toluna experience.

What is the film you are most excited about in 2009?

So what is it? Well we carried out a poll on Toluna and the top 3 films that our members are looking forward to seeing this year are, Ice Age III, Confessions of a Shopaholic and finally but by no means least Harry Potter and the Half Blood Prince.

This poll was so popular, with over 5,000 votes in its first two days! Consequently we have decided to transform it into a banner. If the banner enjoys half the success that the poll did then the CTR and ROI will be really good, possibly even a record breaker! Have a look at the example below:

To access this great new advertising format, simply log into your access panel.

We are confident that it will perform well as over 90% of internet users are interested in movies, plus it illustrates the kind of polls people can participate in and be rewarded for this by our reward partners and prize draw!

Optimisation Tip #2

To increase your online earning potential even further, we have a great optimisation tip for you!

Do you have a newsletter? List of subscribers or a database of email addresses? Then why not send a solus email of our offer to them? Or include our offer in your newsletter? Our html email advertising formats have an average conversion rate of 25% and many affilaites are significantly boosting their online revenue by using this format.

Our html's clearly describe our offer and highlight all the advantages and rewards of being a member. This is a guaranteed optimisation tip!

Simply log into your access panel and on the left hand side click on banners/links to view these top converting creatives.

Try it out for yourself and see the difference it makes!

Toluna Launches New Affiliate Website

We are proud to announce that our new Toluna Affiliate Network website is now live! We are very pleased with the relooking and believe it to be more representative of our network, community and reflects the modernity and innovativeness of Toluna.

The final outcome resulted from feedback from our affiliates, market research and the expertise of our highly skilled graphic designers.

As you can see, the new site has a minimal, modern and professional design with a new navigation bar. We have also added a few new pages including ‘ad formats’ and ‘Our offer’ providing further information and examples about our affiliate program and services. The objective being to supply detailed information and complete transparency about our Network through easy navigation.

Now, there are also links to our Twitter page, this blog and to contact us. Thus faithful affiliates and potential ones can effortlessly remain constantly updated with us and obtain useful tips or the latest news from the Affiliate Team.

The main page now contains screenshots illustrating the simplicity and the attractiveness of every part of our offer. Towards the bottom we explain briefly the objective of our advertising campaigns and the many enticing aspects for internet users to join Toluna.com and consequently the reason why our campaigns convert so well.

We are very happy with the new design of the Affiliate website! Take a look for yourselves and do not hesitate to give us your feedback!



The Toluna Affiliate Team

New Opinion Advertising Formats: Flowers for Women and/or Men?

Toluna prides itself on the hundreds of polls, videos and opinions that are posted by its members on a daily basis.

We have decided to take one of our most popular opinons, that is still being discussed today, and turn it into an advertising format and the result is great. This advertising format is getting a great CTR as internet users are signing up to give their opinion.

To access this advertising format simply log into your access panel or become a Toluna Affiliate today!

Optimisation Tip #1

Toluna Affiliate Network shares the goal of its affiliate's to increase their online earning potential. Through our affiliate program we are already helping over 500 websites and blogs achieve this.

We equally understand how important it is to have excellent communication with our affiliates in order to understand how best to tailor our ad campaigns to each affiliate's site. Consequently our offer will always have a relevant and enticing click through for affiliate's visitors and increases affiliate's ROI.

To help with this further, we provide optimisation techniques to our affiliates and here is our first one that guarantees a significant boost once implemented:

"More content + more products = more keywords; more keywords = more variety of search terms; more variety of search terms = more traffic; and more traffic = more sales".

Try it out for yourself and see the difference it makes!

Join us on Twitter

We are now on Twitter. Feel free to join us and follow our news live: http://www.twitter.com/TolunaAffiliate.

The Toluna Offer: Why does it convert so well?

The Toluna Affiliate Network is rapidly becoming one of the most successful and coveted Affiliate Networks, but why? This is due in essence to the "Toluna Offer" the basis of all our online advertising campaigns. Toluna is a web 2.0 interactive and international community website with a presence across 30 countries and 2.4 million members. Toluna enables internet users to make their voices heard and has many distinguishing elements strongly appealing to internet users. Members can:

• Discuss many topics ranging from politics, to films to restaurants and gardening tips.


• Create, participate and even export polls on a wide range of subjects.


• Influence leading manufacturers and retailers through online surveys and test products.

The latter is very popular with members. Every month we receive hundreds of products from different manufacturers and retailers ranging from cosmetics, to luxury food stuffs to latest must haves like mp3 players. We send these products to our members free of charge and ask them to test and keep them and then they can provide their feedback.

Furthermore Toluna members are rewarded for their activity on the site with points which can be exchanged for gift vocuhers with their reward partners (Amazon, Halfords, Sainsburys) or for a lottery ticket into their monthly prize draw of £5000 with 20 guaranteed winners and a first prize of £2000.

We understand the importance of well rewarding our members and for this they remain loyal and hundreds of internet users are enticed to join Toluna everyday.

For our Affiliate Network this means that through the optimisation of our multiple unique selling points, our advertising formats have a high CTR because of the many attractive call to actions for internet users and equally a good conversion rate thus significantly our affiliate's daily earning potential. We constantly provide fresh and dynamic advertising formats to ensure that our affiliate's CTR and ROI remain high.

To conclude, our offer converts well because the advertising campaings are for a site that is dynamic, addictive and an entertaining social place to spend time and members are rewarded.

New Spring Advertising Formats

We have just developed a great new range of banners to promote the Toluna offer. Within their first week of being used by our affiliates they are already experiencing a great CTR and Conversion Rate. Have a look at the example below:

To use these banners, simply log into your access panel and on the left hand side click on banners/links. If you are not already a Toluna Affiliate join today by clicking here.