The Toluna Offer: Why does it convert so well?

The Toluna Affiliate Network is rapidly becoming one of the most successful and coveted Affiliate Networks, but why? This is due in essence to the "Toluna Offer" the basis of all our online advertising campaigns. Toluna is a web 2.0 interactive and international community website with a presence across 30 countries and 2.4 million members. Toluna enables internet users to make their voices heard and has many distinguishing elements strongly appealing to internet users. Members can:

• Discuss many topics ranging from politics, to films to restaurants and gardening tips.


• Create, participate and even export polls on a wide range of subjects.


• Influence leading manufacturers and retailers through online surveys and test products.

The latter is very popular with members. Every month we receive hundreds of products from different manufacturers and retailers ranging from cosmetics, to luxury food stuffs to latest must haves like mp3 players. We send these products to our members free of charge and ask them to test and keep them and then they can provide their feedback.

Furthermore Toluna members are rewarded for their activity on the site with points which can be exchanged for gift vocuhers with their reward partners (Amazon, Halfords, Sainsburys) or for a lottery ticket into their monthly prize draw of £5000 with 20 guaranteed winners and a first prize of £2000.

We understand the importance of well rewarding our members and for this they remain loyal and hundreds of internet users are enticed to join Toluna everyday.

For our Affiliate Network this means that through the optimisation of our multiple unique selling points, our advertising formats have a high CTR because of the many attractive call to actions for internet users and equally a good conversion rate thus significantly our affiliate's daily earning potential. We constantly provide fresh and dynamic advertising formats to ensure that our affiliate's CTR and ROI remain high.

To conclude, our offer converts well because the advertising campaings are for a site that is dynamic, addictive and an entertaining social place to spend time and members are rewarded.

New Spring Advertising Formats

We have just developed a great new range of banners to promote the Toluna offer. Within their first week of being used by our affiliates they are already experiencing a great CTR and Conversion Rate. Have a look at the example below:

To use these banners, simply log into your access panel and on the left hand side click on banners/links. If you are not already a Toluna Affiliate join today by clicking here.